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Marketing Your Website and the 4 P's
When it comes to marketing,
there are four principals you must take into consideration:
People, Product, Pricing, and Promotion. Some will also
say placement, and still others will add in political
environment. But the one thing they left out of the mix
is PEOPLE! You must sit down with your core team, and
work on business level strategy.
Need
a Programmer, or a Database?
Our team once went to a marketing
class, with an alleged professor, who had a Masters in
Marketing.
The 4 P's of Marketing-Product, Promotion
If you place it at the bottom right corner, it gets the second response, and so on. It costs a little more --ok...it costs a lot more...to add color and the placement strategy, but this is what will drive up your sales. Check it out next time you look at a magazine. Yellow is often the second most eye catching color, but that cannot be on a white background.
When we were asking questions to him about placement of an ad, and color, etc. He had never heard of those particular strategies. We thought to ourself...hmmmm. That is strange...how can he be a professor of Marketing, yet not know these basic concepts? We will share them with you now, from a real marketing perspective.
If you have the money to place ads in any type of newspaper, business magazine, etc, you need to know that RED is the color that draws your attention 1st, unless your color blind. That is why we have incorporated RED into this site. Remember, a little red, goes a very long way!
Placement is another option
to weigh. If you place your ad at the top right corner, it
gets looked at first.
Also, put your website name on any and
all promotional material you can. Do not have your website
look like brochureware though. Make it interesting and have
some fun!
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